OVERVIEW OF DIRECT MAIL PROGRAM
TURN KEY

Cana Direct’s mail program is all-inclusive.

We:

• Customize, print and mail your questionnaire.
• Provide a P. O. Box for returns of your completed questionnaire.
• Scan, e-mail and mail the completed questionnaires to you the day we receive them.
• Track the results of your mail campaign.

MARKET ANALYSIS

Before we begin a mail campaign, Cana Direct’s Market
Research Team does a complete market analysis of your
area to determine the quantity of people that meet the criteria
that you determine for your “ideal” prospect. Some of the
criteria that we can use to determine your mail list count are:

• Age Income Credit Statistics Occupation
• Ethnic Group Home owner New parents Travel habits
• Auto ownership Behavior bank Mail order responders New homeowners
• Technology enthusiasts Mortgage database Business type
  

RESPONSE RATE TRACKING

• Cana Direct tracks response rates and provides a lead recap
  report at the conclusion of your mail campaign so you know
  which markets were most productive.
  
  

Direct Mail Example Document

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